HWF Direct®

HWF Direct® is a wholly-owned subsidiary of the HealthWell Foundation and is located in Frederick, MD.

Our Mission: To provide compassionate, compliant and complete customer service through our innovative cloud-based contact center solutions and by an empowered, mission driven, dedicated staff.

At a Glance

Our dedicated contact center, HWF Direct®, was established with the mission to provide unparalleled customer service to the tens of thousands of patients who reach out to us every year for assistance. Every interaction, whether inbound or outbound, is characterized by compassion, compliance and completeness. Our team is comprised of diverse individuals who share our core values of Customer Service, Transparency and Innovation and are committed to taking the time needed to resolve caller inquiries, email requests, and payment submissions accurately within the first contact.

Since opening in 2018, HWF Direct® has:

  • Established a permanent staff of over 175 professionals
  • Received recognition by the Frederick County Office of Economic Development as a major Frederick County employer
  • Contracted with Hope Charities and New York State’s Adult Cystic Fibrosis Assistance Program to administer their patient assistance programs
  • Received recognition by USA Today and The Washington Post as a Top Workplace in 2024
  • Dedicated over 230 hours to volunteering in the community

HWF Direct® by the Numbers

  • More than 45,000 callers assisted each month

  • Actively managed over 376,800 grants

  • Average monthly calls handled by automated phone system: 14,367

  • Calls into hotline over 596,200

  • Top workplace from USA Today and Washington Post

  • Average inbound call capture rate: 95%

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Contact Center Leadership

  • Headshot of Michael King, Program Director at HWF Direct, LLC.

    Michael King

    Program Director

  • Headshot of Hajin Moon, Associate Program Director at HWF Direct, LLC.

    Hajin Moon

    Associate Program Director

  • Alexis Ashby, Program Manager, Enrollment Department
  • Jenny Gilbert, Program Manager, Enrollment Department
  • Shanna Miller, Program Manager, Processing Department
  • Alex Hirsch, Program Manager, Grant Support Department
  • Brian Lord, Program Manager, Quality Assurance Department
  • Vita Bissielou, Program Manager, Reports Department
  • Monica Allen, Program Manager, Training Department

E-Mail Us

Phone: (800) 675-8416 Fax: (800) 282-7692
Hours: M-F 9am-5pm EST

In the Words of Our Staff

“Working at HealthWell has been a blessing in many ways, especially when patients share how our copay assistance helps them afford the treatments they need to survive. Knowing that our work can make such a profound difference in someone’s life is an incredibly meaningful reminder of why we do what we do.”

Jessica C.

“I spoke with a couple who were seeking assistance for the wife, who was living with pulmonary fibrosis. At the end of the call, I was able to let them know that she had been approved for assistance and that no additional verifications were needed. The patient immediately began to cry and was unable to continue speaking. Her husband took over the call and shared something I will never forget. Before receiving my call, they had been looking around their home at family heirlooms and other treasured possessions, trying to determine what they could sell to afford her medication. In that moment, the call became about so much more than completing an enrollment. I found myself getting emotional with them, realizing that this assistance meant they would not have to sacrifice the family possessions and memories they had spent years building. It was a powerful reminder that what may feel like a routine enrollment to us can mean everything to the patient and their family. This experience reminded me exactly what HealthWell is about and why the work we do matters. I was incredibly grateful to be part of that moment and to know that, through the work we do every day, we can make a very real difference in someone’s life.”

Capri H.

Customer Service Standards

Compassionate | Compliant | Complete

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HWF Direct front desk.
HWF Direct office space.
Wall inside HWF Direct offices.
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