b'L E A D I N G T H E WAYCommunications, External Relations,and MarketingThroughout 2020, we continued to focus on engaging andbehavioral health issues. Since launching the fund in 2019, we strengthening relationships with our key stakeholders throughhave provided financial assistance to close to 200 patients, strategic campaigns highlighting our programs, allianceincluding over 115 in 2020.development activities, provider and pharmacy outreach, our RealCommunicating regularly with our provider and pharmacy World Health Care blog, social media, and educating audiencesnetworks to increase awareness of our programs, educate about our robust portfolio of disease funds. stakeholders about our online tools, and provide training is an We highlighted insights and services for patients and theirintegral component of our operations. We connected regularly caregivers, sharing timely information from organizations makingwith our network to provide training and portal demonstrations a positive impact on patient communities through our sponsoredto ensure they have up-to-date information on our programs blog, Real World Health Care. Our 2020 series includedand available tools. In addition to routine outreach, in 2020, we interviews and commentary featuring leaders in the areas ofwere honored to partner with NeedyMeds to host a series of amyotrophic lateral sclerosis (ALS), CAR T cell therapy, macularwebinars to explain our application process, review documents degeneration, and movement disorders. We were excited toand information required when applying for a HealthWell grant, work with a number of leading non-profit organizations includingand answer questions from our audience. We are proud to be the ALS Therapy Development Institute, American Academy ofworking with NeedyMeds on this initiative and look forward Ophthalmology, American Macular Degeneration Foundation,to additional webinars regarding disease-specific funds, tools, Association of Community Cancer Centers, Cancer Supportand enhancements to our program in 2021. We also engaged Community, Community Oncology Alliance, Huntingtons Diseasewith pharmacies through conferences, such as the National Society of America, Leukemia and Lymphoma Society, Michael J.Association of Specialty Pharmacies (NASP), and awareness Fox Foundation for Parkinsons Research, Mental Health America,days, and we were honored to highlight American Pharmacists Multiple Myeloma Research Foundation, and the TouretteMonth in October. During the month, we recognized pharmacists Association of America. We would like to thank these amazingcontributions to health care and highlighted the vital role they organizations for their valuable contributions to our blog. play as members of the health care team and as valued providers We continued to assist patients through our core special initiativeof patient care services.funds, including the HealthWell Pediatric Assistance Fund and the Cancer-Related Behavioral Health Fund. Since launching theAdditional 2020 HighlightsPediatric Assistance Fund more than seven years ago, we have Spread our message nationally with dozens of alliance been honored to provide a financial lifeline to the families of morepartners, resulting in more than 1 billion media impressions from than 2,100 children living with chronic or life-altering conditionsplacements in major news outlets, including Reuters, Yahoo! to help cover out-of-pocket costs for critical treatments in overFinance, MarketWatch, and Washington Business Journal.310 disease areas. In 2020, we assisted more than 860 children Increased our social media presence across all platforms by through this unique fund. In addition, we assisted patientsgrowing our online audience to over 8,500 followers resulting through our groundbreaking HealthWell-sponsored Cancer- in over 2,133,000 impressions, 38,000 engagements, and over Related Behavioral Health Fund, which provides assistance for14,300 clicks. prescription drugs, counseling services, cognitive behavioral Our Real World Health Care blog welcomed 14,251 visitorstherapy, and transportation needed to manage cancer-relatedin 2020.Recognized by Forbes as one of 12 charities to achieve a 100%fundraising efficiency rating PAGE 9|HEALTHWELL FOUNDATION 2020 ANNUAL REPORT'