b'2019 External Relations, Communications and Digital MarketingThroughout 2019, we continued to focus on engaging and strengtheningAdditional 2019 Highlights: relationships with our key stakeholders through strategic campaignsWe spread our message nationally with dozens highlighting our programs, alliance development activities, ourof alliance partners, resulting in more than 565 RealWorldHealthCare.org blog, social media, and promotion of ourmillion media impressions from placements in major expanding portfolio of disease funds. news outlets, including Reuters, Yahoo! Finance, We continued to grow our network of partners through targetedMarketWatch and Washington Business Journal.outreach to more than a dozen leading patient support organizationsWe enhanced our social media presence through and advocacy groups who share our mission, including the Amyloidosisthe addition of our patient-focused Instagram Foundation, Community Liver Alliance, Mental Health America,account and increased our followers on all platforms. National Headache Foundation, and WomenHeart. We worked closelyWe grew our online audience to close to 7,300, an with new and existing alliance partners to cross refer patients, spread theincrease of more than 1,250 over 2018, resulting in word about our funds, and share resources with our stakeholders withinover 739,000 impressions, 22,500 engagements and specific disease communities, reaffirming our commitment to assistingover 5,500 clicks.patients in need.FacebookCumulative results of our social media In June, we hosted an open house and ribbon cutting ceremony toefforts totaled 631,490 impressions, with over celebrate the grand opening of our dedicated contact center, HWF450,877 impressions through Facebook Ads for our Direct, LLC, and the more than 75 jobs it brought to Frederick County,fund promotions. Growth in 2019: 975 new page Maryland. The team welcomed distinguished guests from federal, state,likes, totaling 4,554 page likes; 27%increase.and local government. Also joining the event were our esteemed boardTwitterOur social media efforts totaled 59,224 of directors, other local dignitaries, and our corporate and contact centerimpressions. Growth in 2019: 42new followers, teams. During the celebration, HealthWell was honored to be recognizedtotaling 1,827 followers; 2%increase.for our mission and the services we provide to underinsured Americans and to receive four citations and two proclamations from MarylandInstagramOur newest social media account gained community leaders and elected officials.114 followers and over 23,000 impressions.In 2019, we enhanced the aesthetics and format of our sponsoredLinkedInOur social media efforts totaled 24,853 blog, Real World Health Care, which brings real-world health careimpressions. Growth in 2019: 259 new followers, solutions to the forefront for our readers. Our new format allows fortotaling 808 followers; 47%increase.easier viewing and searching previous posts. Throughout the year, weWe have also seen our public fundraising support focused on insights and services for patients and their caregivers, shininggrow: Since 2012, we have grown to more than the spotlight on organizations making a positive impact on patient33,300 donors, with over 11,000 giving in 2019.communities, such as the American Liver Foundation, Cancer Support Community, National Headache Foundation, and State of the HeartOur Real World Health Care blog welcomed 13,980 Cardiology. As part of the series, we explored the special needs of friend- visitors and over 9,800 regular users in 2019.and-family caregivers, particularly those caring for patients with heart failure, cancer, secondary progressive multiple sclerosis, and migraine.AccoladesWe were also excited to feature articles for Non-Alcoholic SteatohepatitisRanked 33rd by Forbes on its 2019 list of the 100 (NASH), highlighting the need for this underserved patient group. OurLargest U.S. Charities. blog following grew to more than 13,900 visitors in 2019.Recognized by Forbes as one of only 10 charities We continued to grow and assist patients through our special initiativenationwide to achieve a 100 percent fundraising funds, Pediatric Assistance and Cancer-Related Behavioral Health.efficiency rating. Since launching our Pediatric Assistance Fund more than six years ago,Recognized by the Chronicle of Philanthropy we have provided a financial lifeline to the families of more than 1,500as one of Americas Favorite Charities in 2019, children living with chronic or life-altering conditions to help coverranking 38th out of 100 charities. out-of-pocket costs for critical treatments in over 260 disease areas. In 2019 alone, we were honored to be able to assist more than 640 childrenRanked 42nd by NonProfit Times on its Top 100 through this unique fund. Through our groundbreaking Cancer-RelatedList of Americas Largest Nonprofits for 2019.Behavioral Health Fund, which opened in 2019, we have provided financial assistance to more than 75 patients to cover prescription drugs, counseling services, cognitive behavioral therapy, and transportation needed to manage cancer-related behavioral health issues.HEALTHWELL FOUNDATION 2019 ANNUAL REPORT PAGE 11'