b'2018 External Relations, Communications, and Social Media HighlightsReferral Sources Throughout 2018, our integrated communicationsBuilding on our new behavioral health focus, we sponsored and marketing strategies focused on engaging anda year-long blog series on our Real World Health Care blog strengthening ties with our key stakeholders through newon behavioral health issues associated with chronic illness. outreach campaigns, alliance development activities, socialWe spotlighted the efforts of key organizations who are media, and our RealWorldHealthCare.org blog. In addition,dedicated to making sure that those with cancer are getting we promoted our expanded portfolio of disease funds,the behavioral health treatments they need. Our blog including our new first-ever behavioral health fund. following grew to more than 10,500 visitors in 2018. In 2018, we launched our groundbreaking Cancer-RelatedWe also celebrated the fifth anniversary of our Pediatric Behavioral Health Fund, which provides copaymentAssistance Fund. Since opening the fund, we have helped assistance for behavioral health treatments related to athe families of over 1,000 children living with more than 200 cancer diagnosis. We launched the fund with a nationalchronic or life-altering conditions afford their cost-shares for media campaign leveraging the broad-based support of ourprescription drug copayments, counseling services, surgical leading oncology and mental health organization partners,procedures, medical devices, and other out-of-pocket costs. including Mental Health America, American PsychosocialIn 2018, we continued to grow our network of partners by Oncology Society, Anxiety and Depression Associationcreating new relationships with more than a dozen leading of America, Association of Community Cancer Centers,patient-support organizations and advocacy groups who and Cancer Support Community. Through the fund, weshare our mission. We worked closely with our new and can now assist patients in covering their out-of-pocketexisting alliance partners to spread the word about our treatment-related costs for prescription drugs, counselingfunds and to share resources with our stakeholders within services, psychotherapy, and transportation. specific disease communities.Media HighlightsAccoladesWe spread our message nationally with dozensHealthWell ranked #41 on the 2018 Forbes list of the 100 Largest of our non-profit alliance partners, resulting inU.S. Charities and #50 on the 2018 Chronicle of Philanthropy more than 111million media impressions fromList of Americas Favorite Charities. We were also proud to be placements in major news outlets, includingrecognized for our efficiency and transparency by leading charity Reuters, Yahoo! Finance, MarketWatch, andwatchdog groups, publications, and other organizations such as Washington Business Journal. Charity Navigator, GuideStar, and GreatNonprofits.Social Media In 2018, we experienced significant growthReached 123,800+ people in 2018:across our social media platforms. We reached3,400+ followersout to new patients and organizations andReached 115,000+ people in 2018: promoted our funds through partnerships,1,400+ followersincreased social media advertising, and enhanced audience targeting. We workedLaunched in March 2018closely with other organizations and patientReached 5,200+ people, 550+ followersadvocacy groups to generate awareness aboutOur blog achieved 61% growth in 2018 HealthWells funds, while also using our socialwith 14,500+ total visits and 10,500+ media platforms to disseminate informationregular usersabout relevant awareness days and months.HEALTHWELL FOUNDATION 2018 ANNUAL REPORT PAGE 7'